HvA students to open pop-up store
HvA students will open a pop-up store in October to showcase and sell their work. ‘We’ll finally have a place where the public can see what creative students come up with.’
More than twenty student-run businesses have already shown interest in selling their products at the store to open on the Czaar Peterstraat 68, including sport beer Spils, toilet seat lifter P-Pall and Koffein, the caffeine-rich muesli bar. ‘At the moment we’re calling it “CP68,” but it’s only a working title,’ says project manager Mariette Fehmers. The pop-up store will be about eighty square meters with room for 25 to 30 start-ups, although it’s to be seen as an HvA-broad initiative for students and alumni. It will be managed by students following the minor Entrepreneurship and open for three months though Fehmers hopes this will be extended. ‘The HvA is a big institution and needs a store, right?’
Sell and learn
The shop is expected to add an extra dimension to the education of those students who manage its day to day running as well as for those actually selling their products. Participating students will pay a small amount of rent and will receive 100 per cent of revenues from their sales. There will also be website that links the products to the websites of the contributing businesses. ‘There will also be space to advertise a “start-up of the week” on the site which students can use to spotlight their services or products,’ Fehmers says. Students selling alcoholic beverages are also welcome to participate via a collaboration with the liquor shop around the corner.
